Lauren Cooper is the founder and lead artist of Rosemont Lane, a mural and design studio based in Santa Clarita, California. Since launching her business, Lauren has grown her creative practice into a six-figure studio, completing more than 250 murals for brands, businesses, schools, and communities across the West Coast and beyond. Her clients and collaborations include Trader Joe’s, Philz Coffee, Coachella’s TRASHed program, local schools throughout the Santa Clarita Valley, and small businesses across California. A self-taught muralist with a background in journalism and storytelling, Lauren uses art to connect people to places, brands, and one another. She is passionate about helping artists build sustainable creative businesses without feeling like they have to go viral or become full-time content creators to succeed. Lauren believes social media is simply one tool in a much bigger picture… one built on great work, real relationships, creative confidence, and meaningful connection.
How Artists Actually Make Money on Social Media
Session Description:You don’t need to go viral, post every day, or become a full-time content creator to make money on Instagram. This session breaks down how artists can actually sell their work and services on Instagram with a sustainable, not-one-size-fits-all approach. Learn how to turn your profile into a digital business card, build trust with potential clients, warm up real-world connections, and create content that helps people understand what you do—and how to hire or buy from you. Lauren will share practical strategies for different types of creative businesses, plus a simple framework for creating Stories that sell and a challenge to finally get comfortable talking on camera. Welcome to the anti-starving-artists club: let’s make money from your art without letting Instagram become your full-time job.