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Business for Artists Conference 2024

Amber Hawkins

As a sought-after nonprofit consultant, with over 15 years of invaluable experience, combined with a creative design background, Amber’s invaluable guidance has empowered numerous organizations to optimize their fundraising strategies, enhance marketing and branding initiatives, and forge strong community connections. Her data driven decision-making and meticulous program analysis have become invaluable assets in driving tangible results for her clients. With her visionary leadership, creative brilliance, and profound understanding of both the nonprofit and design landscapes, she continues to drive transformative impact within the nonprofit sector.

Contact/Website Info: https://www.linkedin.com/in/ambernhawkins?original_referer=https%3A%2F%2Fwww.google.com%2F

Presenting: “Hidden Gems Unlocked: Empowering Nonprofits for Success”

Unlock the secrets to nonprofit success in this highly engaging session that reveals the hidden power of free or low-cost tools and resources. From marketing to budgeting, fundraising, and programming, every aspect of your nonprofit organization will be elevated to new heights. Discover a treasure trove of essential tools that every nonprofit professional should have at their fingertips. From cutting-edge technology to creative solutions, you’ll gain a diverse toolkit designed to streamline workflow and maximize productivity. Embrace the three essential elements of speed, affordability, and excellence that form the core of this session. Unleash the hidden gems that will propel your organization forward and make a lasting difference in the communities you serve.

 

Nicole Slater

  • Since 2005, Nicole Slater has been focused on helping creative people share their message with the world and make more money. She brings proven strategies and is a fountain of fresh marketing ideas. She loves helping artists, musicians, and entrepreneurs develop marketing strategies and get results. If you want to learn vital digital marketing skills, she is a dynamic and patient teacher and is ready to show you the way!

Contact/Website Info: https://nicoleslaterconsulting.com/

Presenting: The Creative Edge: Unleashing ChatGPT’s Potential For Artists

Are you tired of battling writer’s block while crafting artist statements, press releases, or social media posts? Join Nicole Slater for, ‘The Creative Edge,’ and discover how to harness the incredible power of this free, cutting-edge resource. 🖋️ What You’ll Learn: – ChatGPT basics and how to create useful prompts – Write compelling press releases with ease – Create engaging social media content that stands out – How to craft copy for your email newsletters & more

 

Rachel Kilroy

Artist Bio: Born and raised in Los Angeles, Rachel is a passionate advocate for arts education, leveraging her strong background in the social responsibility of art and culture to promote its widespread accessibility. Rachel has garnered valuable experience in various arts institutions, from being a Los Angeles County Department of the Arts and Culture (LACDAC) Program intern at Get Lit – Words Ignite and a School Program Coordinator at Cayton Children’s Museum. Currently serving as Education Manager at the Wallis Annenberg Center for the Performing Arts, Rachel continues to make a meaningful impact in the field. Rachel has proven herself as a versatile marketing professional, excelling in graphic design, brand development, and social media management, resulting in increased reach and engagement for diverse clients, including nonprofits, indie entertainment distribution, mariachi bands, medical and mental health services, corporate sales, and more. Rachel’s passion for art stems from her grandfather, a professional animator and freelance artist who taught her to see objects as they truly are, sparking her love for art and inspiring her to pursue a career in arts education. Through her work, she aims to provide others with the same transformative experience that art has brought into her life.

Contact/Website Info: https://www.rachelkilroy.com/

Presenting: ArtBoost

Join us for ArtBoost, a 10-minute personalized marketing consultation designed specifically for artists and arts nonprofits seeking to enhance their social media and website presence. In this one-on-one session, you’ll have the opportunity to discuss any challenges regarding your online marketing efforts. Rachel will offer personalized advice based on your unique needs and objectives, empowering you to take your online presence to the next level.

Don’t miss this opportunity to unlock the full potential of your art or organization online. Sign up for ArtBoost today and start maximizing your impact in the digital world.

Appointments will be held throughout the day ending at 4 pm.

 

Dr Michael Millar

Michael Millar is a professional bass trombonist and is Faculty Emeritus in Music Industry Studies at Cal Poly Pomona. He is an Arts Commissioner for the City of Santa Clarita. In university and nonprofit management roles, he has written numerous successful grants to foundations and to city, county, state, and federal government funders. He has served on multiple arts grant review panels. Dr. Millar is a voting member of the Recording Academy and is an ICF-certified coach serving diverse professional constituencies

Contact/Website Info: https://www.linkedin.com/in/mwmillar/

Presenting: Make Successful Grant Writing Happen!

A grant proposal that brings in funding requires an inspiring narrative backed up with compelling facts. Participants will take away an understanding of potential funders and the components of a successful proposal, including mission, programs, staffing, goals, financials, community benefit, and more!

Phoebe Millerwhite

Phoebe Millerwhite is an artist, writer, and educator based in Southern California. She holds a BA in Literature and Creative Writing from Eugene Lang College of Liberal Arts at The New School, New York, and an MA in Folklore with an emphasis in Material Culture from Memorial University of Newfoundland, Canada. For over a decade Phoebe has specialized in arts education and also, without irony, championing work created by self-taught artists (also known as folk or “outsider” artists). She currently teaches in the museum and gallery certificate program at Mt. San Antonio College (Mt. SAC) in Walnut, California, in the Fine Arts Department. Her varied professional experience includes stepping in as the director and curator for the Diana Berger Art Gallery at Mt. SAC (2022-2023) where her exhibition In the Garden: Piñatas, a solo exhibition of work by Los Angeles based artists Roberto Benavidez, was included in the 2023 Craft in America episode “Play” airing on PBS and craftinamerica.org; consultant for museums, arts nonprofits, and a bespoke architecture and design firm in the greater Los Angeles region; manager of The Good Luck Gallery in Los Angeles which focused on work by self-taught and “outsider” artists; creating fine arts programing for Pomona Unified School District elementary students; and teaching ceramic sculpture at a progressive art studio for neurodiverse adults with disabilities, some of whose work is now in the permanent collections of MoMA New York, the American Folk Art Museum, New York, and several other prominent public and private collections. With years of experience writing press releases, museum and commercial gallery content, artist biographies, artist statements, grant proposals, and the like, Phoebe is often asked to consult for artists and businesses ready to streamline and reimagine their written voice. She currently teaches a course specifically on art writing at Mt. SAC, and periodically teaches workshops on various aspects of arts writing. Phoebe stays connected to her roots in Folklore by presenting regularly at the annual American Folklore Society conference, which draws scholars from throughout the United States and internationally. In 2022 Phoebe was awarded the Public Program/Independent Folklorist Sections Travel Award to present her paper “The Collecting Conundrum: Power and Ethics in the Acquisition of Self-Taught Art.” As much a fan of hearing a good tale as telling one, Phoebe’s ceramic sculpture practice is the physical embodiment of her love of storytelling. Unlike writing, which is cerebral and benefits from endless edits, Phoebe’s sculpture is intuitive and uncanny. Her sense is that her sculptures are up to something but what exactly that something is, remains part of the titillating mystery. Drawing from myth, legend, and – always – a deep love of narrative, Phoebe’s sculptures are one element in a continuous ambling conversation between herself and her creations, full of sidelong glances, inside jokes, and half remembered dreams.

Contact/Website Info: pmillerwhite@gmail.com

Presenting: Advertising Yourself: How Great Writing Will Help Your Art Practice and Career

As artists, writing about our own work is perhaps one of the most dreaded and neglected aspects of our career. This is the case for many if not most artists, but writing about your work doesn’t have to be a grim, soul-crushing process. Having the tools to write about yourself and your work in clear, compelling, and most importantly, truthful language will make your work more intriguing to collectors and galleries, while allowing you to maintain control of your own narrative.

Much of what hinders artists when we write about ourselves are the cliches and jargon that we hope will make us sound intelligent. In truth, the very devices we think make us sound smart are not only boring, but also stand in the wat of authentically expressing what our work is about. To pave the way for others to connect with us and our work, we must simply get out of our own way, speak in our own unique voice, and get to the heart of what is truly important to our own singular creative practice, then all will be well.

Phoebe Millerwhite – an artist, educator, and writer with experience in both the commercial and nonprofit realms – will walk you through the process of analyzing your creative process, and identifying what is important to discuss and what may be better left unsaid. She will give you permission to talk about what is really important to you, rather than wasting time on what you think other people want to hear. This session will focus primarily on artist statements, helping artists create a key foundational document upon which to build future press releases, artist biographies, exhibition reviews and other forms of art-related writing.

 

Judith Modrak

Judith Modrak is a Washington, D.C. born, New York City based sculptor and installation artist. The forms and concepts in her work often bridge art and science by exploring areas that increase our understanding of psychological and physiological landscapes. She is fascinated by what goes on inside and outside of us — from brain cells, to the Earth’s bubbling magma, to the ways in which memories are processed and stored. Her free-standing sculptures and participatory installations manifest different aspects of our internal makeup, highlighting the reciprocity between inner impressions and the external world. These two sides, taken together, unmask how our personal and collective experiences develop and evolve in the context of the larger environment. Her work has been exhibited at Los Angeles Contemporary Exhibitions, the Trenton Art Museum, Point Park University, the Palm Beach Art Armory, the Woodstock Museum, Art New York, Monmouth Museum, Strathmore Mansion, the Hartnett Gallery, Pen + Brush Gallery, and the New Arts Program, among others. Her public participatory artwork “Our Memories” was installed on Governors Island, and in Central Park and Thomas Paine Park as part of the NYC Parks’ Art in the Parks Program. The documentary about “Our Memories” won Best Science and Education Documentary at the Madrid International Film Festival and Best Short Documentary at the Amsterdam International Film Festival in 2018. Modrak’s is very excited that her most recent eco-inspired public artwork, “Endangered Fossils”, is on view in Santa Clarita, CA. “Nurturing Tree”, a permanent public sculptural work, will be unveiled in WI in 2024. In 2019, “Caminos Fluidos / Fluid Pathways”, a site-specific installation, came to life in Murcia, Spain. She is the recipient of numerous awards, notably Creative Engagement Grants from the Lower Manhattan Cultural Council and the New York City Department of Cultural Affairs, two Gold Medals in Sculpture from the National Association of Women Artists, and the Nicholas Buhalis Award. Her work has been featured in various publications in print, online and TV, including SantaClaritaTV, The Science Channel, Curbed NY, Untapped Cities, Scientific American, The Tribeca Trib, The Seaside Times, The Queens Gazette, Sino Vision, BCTV, The Reading Eagle, SciArt, Sculpture Magazine, and The Pittsburgh Tribune. Modrak holds degrees from the University of Rochester and the San Francisco Art Institute.

Contact/Website Info: https://judithmodrak.com/

Presenting: From studio art to public art

 “From Studio Art to Public Art” invites you on a journey revealing the steps involved in transitioning from a studio art practice to one in the public domain. Modrak will describe the process of identifying opportunities, responding to Request for Proposals (RFPs), and locating funding sources – not to mention taking the initial leap of faith into this exciting world of art connection! Her presentation will highlight a number of specific public artworks from inception to installation, with all of the twists and turns in between. Modrak will time travel with the audience to Spain, New York City, Wisconsin, and California as she shares the evolution of “Our Memories”, “Endangered Fossils”, “Fluid Pathways”, and “Nurturing Tree”. “Our Memories” is informed by the nature of neurons and dendrites and investigates how our brains react to experiences and how memory functions. The work manifests as an audience participatory outdoor installation of translucent sculptures that contain cavities for participants to place color-coded memory stones. The “Our Memories” project is both a collective memorial piece, made complete by thousands of individual memories from people all over the world, and an experience that connects us to our core and to one another. “Fluid Pathways”, a site-specific permanent installation, is a reflection on the earth’s internal composition (inner core, outer core, mantle and crust) and how that is mirrored in our cellular constitution. The sculpture springs from the Calle de Castillo, reclaiming an abandoned, decomposing ancient route to the former Castle of Blanca as a large (25’x15’x3′) biomorphic shape filled with hundreds of organic and anthropomorphic forms, sculpted in plaster and then painted. It is both an ode to Mother Earth in a time of distress and fosters a dialogue with nature, the surrounding community and ourselves. “Endangered Fossils” represent an imagined archaeological excavation and the discovery of a new organism. The sculpture was inspired by fossilized trilobites, brachiopods and crinoids, which bear a strong resemblance to modern crabs, clams and starfish. The artwork reflects both the past and the present, a reminder of what existed but is now gone. “Endangered Fossils” pay homage to our beloved mother earth at this critical time of global change requiring the involvement of everyone. “Nurturing Tree”, to be installed in 2024, is a permanent public artwork which explores connections to our families, communities, and the environment. The sculpture engages the public in considering the cycle of regeneration and healing, on a personal and environmental level, in a welcoming and nurturing way.

 

Jeffrey Thompson

Jeffrey Thompson, MA, MBA, EA, is a tax professional as well as a writer, actor, and magician. In addition to filing taxes for almost 400 clients each year, he serves as a co-artistic director for Impro Theatre, teaches at the Westside Comedy Theater, and serves on the board of The Ruby LA and The Improv Network.

Contact/Website Info: https://www.jeffthat.com/

Presenting: Get it Together! A guide to running your creative activity like a business

When most of us think about “businesses,” images of towering corporate buildings, factory production lines, and mom-and-pop shops come to mind, but in the eyes of the government, our artistic endeavors are a business as well. Most of us didn’t go to business school, so we find the business management side of things a bit overwhelming, after all, we didn’t sign up to be a CEO… we want to be artists! Nevertheless, it’s important for us to understand the business side of things to ensure that we set ourselves up for success. In this course, we will briefly cover some concepts that are helpful to keep in mind as your business grows (without even having to open Excel): 1) Separating Your Business and Personal Assets 2) Organization, Bookkeeping, and Year End Considerations 3) Present Value of Money and Investments into Your Future 4) Different Government Organizations and Their Required Filings 5) Changing Your Relationship with Money (Avoiding the Fear and Embracing an Information-Driven Approach) You won’t walk away from this course with an MBA, but you will leave with a set of tools that will allow you to better plan for the growth of your business.

 

 

Saga Elmohtaseb

Saga Elmohtaseb has been working in the entertainment industry for over 20 years. With a passion for film, Saga was the production coordinator at Fox Studios in the VFX division on box office hits such as The Devil Wears Prada, A Good Year, and Fantastic 4. She worked on Marvel’s Iron Man 2, Sony Pictures Just Go With It. She successfully produced the Emmy Nominated PBS/KCET environmentally-conscious TV series LA Foodways and recently produced another TV series titled 10 Days in Watts which has been selected for her second Emmy consideration. She is the president of Hollywood-Consulting.com where she works closely with clients on various productions from development to completion.

Most recently she produced and directed a VR promo about a pilgrimage in the Pyrenees Mountains in France. She has a strong understanding of creatively bringing projects on time and on budget. She has been a high-ranking professor at Chapman University’s Dodge School of Film & TV for over since 2017 and considers teaching a privilege and honor.

Contact/Website Info: https://hollywood-consulting.com

Presenting: Producing content in an ever-changing industry

Dive into the exhilarating world of content creation where every idea is a potential masterpiece and every trend a new opportunity! Join us for an immersive session tailored for the daring minds who dare to dream big and create even bigger in the ever-evolving realm of film and television. In this dynamic session, we’ll embark on a journey through the shifting tides of the entertainment industry, exploring the innovative strategies, adaptive techniques, and creative insights essential for not just surviving, but thriving amidst constant change. From the rise of streaming platforms to the explosion of niche markets, content creators are facing a landscape where the only constant is change. Just look at how VR changed the mosaic of this landscape. You’ll learn how to harness the power of emerging technologies like virtual reality and to captivate audiences in ways never before imagined. Discover the secrets of successful storytelling that transcend cultural boundaries and resonate with diverse audiences worldwide. But it’s not just about the content – it’s about the creator too. Uncover strategies for personal branding, networking, and self-promotion that will elevate your profile and attract the right collaborators and opportunities. Whether you’re a seasoned filmmaker, a budding screenwriter, or a visionary producer, this session is your passport to unlocking your full potential in the exhilarating world of content creation. Get ready to ride the waves of creativity, innovation, and success like never before!

Tiffany Trenda

Tiffany Trenda is a performance artist born in 1979 in Los Angeles. Trenda earned a BFA from Art Center College of Design and an MFA from UCLA Design and Media Arts program. She was named Artist of the Year at the London International Creative Competition Awards. In 2009, she performed “Entropy” at the Los Angeles County Museum of Art. Trenda has performed at the 2010 World Expo in Shanghai, the Broad Art Museum, Architecture + Design Museum, Los Angeles Contemporary Art Exhibitions, Boulder Museum of Contemporary Art, and the Exploratorium: The Museum of Science, Art & Human Perception. She was included in the performance program at the Metamorphoses of the Virtual – 100 Years of Art and Freedom during the 55th annual Venice Biennale. Her work has been exhibited at the Faena Art Center in Buenos Aires, where she participated in the highly publicized show “Auto Body”, as well as at the special projects section for Context Art Miami. In 2017, Trenda exhibited at the Laboratorio Arte Alameda in Mexico City and was on a panel for SXSW. More recently, her work was included in exhibitions “Neotopia” at Art Center Nabi in South Korea, Brand Library and Art Center, and Art in Flux at the Barbican in London, UK. Furthermore, her work is part of the permanent collection of the Scottsdale Museum of Contemporary Art and Beinecke Library at Yale University.

Contact/Website info: https://tiffanytrenda.com

 

Presenting: Navigating the Art Market from Galleries to Fairs

Join us for a talk that delves into the complexities and opportunities within the art market, focusing on how to navigate galleries and art fairs. This session will address key topics, including:

  • Introduction to the Speaker’s Work: An overview of the speaker’s artistic journey and experiences in the art market.
  • Galleries and Art Fairs: Understanding the roles of galleries and art fairs and how they operate
  • Types of Art Fairs: An overview of the various kinds of art fairs, from modern to contemporary and to those showcasing emerging artists. We’ll explore the differences and what to expect from each.
  • Preparation for Art Fairs: Practical advice on what to anticipate when showing at an art fair, from logistics to presentation.
  • Approaching and Working with Galleries: Guidance on how to approach galleries, identifying which types of galleries align best with your work, and tips on working with galleries.
  • Understanding the various roles in the art market.

Whether you’re an emerging artist or seeking to refine your strategies as an art professional, this session offers valuable insights to help you understand the art industry.

Shana Nys Dambrot

Shana Nys Dambrot is an art critic, curator, and author based in Downtown LA. As the Arts Editor for the L.A. Weekly 2018-24, and still as a long-time contributor to arts publications like Flaunt, Artillery, and The Village Voice, she covers the national and international art world through the multifaceted lens of Los Angeles. She studied Art History at Vassar College, before leaving her native New York for the sunny climes of L.A. where she planned to stay “a couple of years,” and where she has instead lived and worked since 1995. Her work has appeared in HuffPo, Artweek, Juxtapoz, ArtReview, Vice, Whitehot Magazine, Flavorpill (where she was West Coast editor for about a decade), Modern Painters, tema celeste, and on PBS/KCET Artbound. She has written monographic book and exhibition catalog essays for eclectic artists like Gabriella Sanchez (Museum of Latin American Art), Enrique Martinez Celaya (Monterey Museum of Art), David LaChapelle (Paul Kasmin Gallery), Amir H. Fallah (MOCA Tucson/Shulamit Nazarian Gallery), Melanie Pullen (Lancaster Museum of Art and History), Kimberly Brooks (Griffith Moon), Mark Dean Veca (Zero Plus), and scores more. She curates and juries for galleries, fairs, and nonprofits (The Brand Library, Ebell Club, DUMBO Arts Center, Intersect Palm Springs, Lucie Foundation), is a dedicated Instagram “photographer,” and in 2020 her debut novel was published. Zen Psychosis is an oneiric memoir based in dream journals — a surrealist exploration of the formative symbolism of the collective subconscious in the mode of Carl Jung, Clarice Lispector and Henry Miller, accompanied by a suite of original pinhole photographs by Osceola Refetoff. It was named one of the best books of 2020 by LA Taco. She is the recipient of the 2022 Rabkin Foundation Art Writers Prize, 2022 & 2024 Mozaik Future Art Writers Award, and the LA Press Club’s Critic of the Year Award for 2022.

Contact/Website info: www.sndx.net

Presenting: How to talk to Arts Critics

What may sound like a cheeky title is actually a very real area of concern for artists—especially independent creatives without the support and intercession of a gallery, publicist, or professional representative. I want to give the audience a sense of us arts writers as people, give a few tips and best practices for approaching us when it’s all down to you, tips for creating a media list in the our newly re-fractured journalism ecosystem, and how best to craft press communications (like press releases) in the first place. I have some tried and true methods, some out of the box insights, and some ways to remain authentic and joyful in this part of your career practice.

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