The Santa Clarita City Council and Arts Commission is proud to present New Heights, a series of workshops, panel discussions, and lectures designed specifically to engage creative individuals, no matter what level of experience. The sessions will help artists, performers, and arts organizations expand their knowledge while learning valuable tools to increase success.
A total of 12 sessions will take place in the 2017 season and will cover music, filmmaking, the visual arts, and general education for art groups.
Booking Agents: What They Do and Who They Are Looking For – March 29, 2017
Looking to take your music to the next level? Wondering if someone could help you get into bigger venues? Booking agents could be the key, but what do you really know about them? This New Heights panel discussion is designed to help you learn more about what the role of a booking agent really is and help you get their attention.
The Home Studio: How to Set Up Shop at Home – May 3, 2017
Are you wishing you could record and mix your music at home but don’t know how to get started? You probably have thoughts of expensive microphones, interfaces, software and studio monitors floating around in your head. Then there are MIDI controllers and virtual instruments to consider. What about sound deadening and all those cables you’ll need? This panel will discuss reasonable budgets, help you determine what’s really necessary, and set you on a path to sharing your music without leaving your home.
Music Supervision: How to Get Your Music Noticed – August 9, 2017
Do you dream of hearing your songs or compositions on a television show, video game or movie? Wondering how to make that happen? Music supervisors are tasked with finding music for visual media, and getting their attention is the key to you realizing your dreams. In this New Heights session, panelists will discuss all aspects of music supervision and help you figure out how to get your music noticed.
You’ve Made a Short Film, Now What? Distribution Avenues for Film – February 8, 2017
You’ve done the hard work. Or so you think. Now it’s time to distribute your short film. Do you try to take it directly to the consumer? Do you search for film festivals? Short films are very different than full-length features in many ways, especially when it comes to distribution. There are more avenues than ever before. If you need help figuring out which route you’re going to take, join us for this New Heights panel discussion to learn what options you have.
Top Marketing Tips for Indie Filmmakers – April 12, 2017
If you’re an independent filmmaker, you most likely don’t have millions of dollars and a studio full of marketing professionals to help get your film noticed. But that didn’t stop you from making it, and it shouldn’t stop you from marketing it. Audiences love indie films, but unless they know about yours, they will never see it. Our New Heights panel can help you figure out how to spread the word and get your film the audience it deserves.
Creating a Reel that Sizzles: Tips for Creating a Sizzle Reel – June 7, 2017
In a world of redundancy, you’ll want to make sure your demo reel isn’t like the others. Film and video production is a tough business, and you have to stand out from the crowd if you want to get the job. Experience in and of itself isn’t always enough; you need to sell that experience. Sizzle reels are how you do that. Our panelist will help you figure out how to make your reel shine.
Marketing Your Art: Social Media, Websites, and Online Sales – February 22, 2017
You’re an artist, not a marketing professional. You paint. You draw. You sculpt. Isn’t that enough? Not if you want people to see your work. In today’s world, there are many avenues for getting your art the audience it deserves. Panelists at this New Heights session will discuss ways to help you market your art to the biggest audience possible.
Art Demonstrations Day: Watercolor and Mixed Media – (Date TBD)
If you’re looking to incorporate new art forms into your work or just enjoy seeing new perspectives, join us for the next New Heights session. Professionals in the use of watercolor and mixed media will be demonstrating these art forms. You will learn tips and techniques as well as methods of preparation.
Should I Create Art? Should I Continue to Make Art? – October 18, 2017
You’re not alone if you have doubts about your artwork. All artists do from time to time. They wonder if they’re good enough and if their art actually fills a need in the world. They wonder if they need to sell their work to call themselves artists or if it’s good enough just to create. At this New Heights session, panelists will discuss all these doubts that may be floating around in your head too. They’ll help you figure out when to ignore them and when to use them as inspiration.
Marketing Strategies for Your Arts Organization – April 26, 2017
When you join or start an arts organization, you’re providing a valuable service beyond offering support for other artists. The community as a whole benefits if your organization can successfully promote and increase access to the arts. In order to do accomplish these goals, however, you have to make others aware of your group. Our New Heights panel will discuss marketing tips to help you create that awareness and also help attract more members.
Grant Writing Tips and Techniques – (Date TBD)
Writing a successful grant requires many components including effective writing techniques. This panel will provide tips and techniques to help the grant writer navigate their way through the grant proposal process. Our panelists will show you how to write innovative proposals that are aligned with your goals, illustrate ways to present accurate budget details, and provide you with many other resources. Additionally, you will learn effective ways to match your organizations needs and goals with appropriate funding sources. This panel discussion will give tips and hints for both the experienced and novice grant writers.
Accomplish More with Volunteer Talent – (Date TBD)
Your dream of building an organization to bring artists together has become a reality, but it doesn’t run itself. Members help, but they, like other volunteers, can get burned out. How can you keep that from happening? Are there any other avenues for obtaining volunteer assistance? Our New Heights panel will help open your eyes to resources in the community and help you figure out how to provide your volunteers with meaningful work that keeps them excited about their contribution.
If you weren’t able to make it to our previous New Heights: Artist Development Workshops, listen to the podcasts.