New Heights: Marketing for Arts Groups

New Heights: Marketing for Arts Groups 2017-05-18T17:06:35+00:00

A Panel Discussion for Art Groups Looking to Expand Their Community Presence

April 26, 2017 7-9 p.m.

The Centre
20880 Centre Pointe Parkway, Santa Clarita, CA

Marketing for Arts Groups will explore how marketing is integral to the life of arts groups. Panelists will provide valuable insight into many aspects of effective marketing, including tapping community wealth, integrating technologies into your marketing, and planning your cost-effective marketing strategy.

THE PANELISTS

Kim Glann has worked for the historic Ford Theatres since 2010, where she has had the pleasure of managing marketing campaigns and ticket services, in addition to working on projects for the Los Angeles County Arts Commission. Kim serves on the National Arts Marketing Project (NAMP) Conference advisory committee and has participated in panel discussions for NAMP, Arts Reach and the National Alliance for Musical Theatre. She is an award-winning Los Angeles theatre producer with an eclectic background that includes working on the public relations campaigns for such films as “Boys Don’t Cry” and “Pi,” performing in the Korczak Festival in Warsaw, Poland, and blog writing. She holds a BFA from Otterbein College in Ohio.

 

Brittany Saake is the Manager of Marketing and Social Media for the Autry National Center. Brittany has extensive experience marketing the Autry and the San Diego Museum of Art, and serves as the co-chair of the SoCal Museums Digital Marketing Committee.

Carol Rock is a Santa Clarita-based writer, editor and media consultant. An award-winning journalist, she spent 25 years working with Los Angeles area print, radio and local television media, earning recognition for her investigative reporting as well as her coverage of the arts, health and lifestyle.

She is an active advocate for the arts and has served on the boards of the Canyon Theatre Guild, the Repertory East Playhouse and the Santa Clarita Shakespeare Festival. She started the Berra Family Scholarship for the Performing Arts as a tribute to Gift of Song founders Leslie and Bob Berra.

While working with the theater groups, she provided marketing services to increase audience engagement and garner sponsors. As a member of the Newhall Redevelopment Committee, she worked to nurture the area as an arts destination for the benefit of the entire community, including businesses, residents and visitors. She continues to support the arts as a patron and spreads the good word as an active voice in social media.